For women of all ages, shopping is a pastime as classic as baseball. Beautiful clothes, celebrity endorsements, and the rush of finding a great deal all play a role.In addition to hunting down their favorite items, today’s consumers are also obsessed with social networking sites like Facebook and Twitter. These sites allow users to connect in all sorts of ways with not only their “friends” but with the entire online community.
Retail companies today are just beginning to merge these two worlds, and one such brand taking advantage of their customers’ online lifestyle is Levi’s. What could be more American?
Levi Strauss & Co has begun to implement a new system on their main website, that allows users to browse products and publicly “like” an item via a Facebook button. The shopper can also see how many other Levi’s customers “like” that particular item and the rest of the products on the page, as well as publish their opinions on their Facebook page.
This method of “social shopping” takes the idea of online shopping and seamlessly blends it with the world of social networking. It’s like a trip to the mall--minus the traffic and pretzel stands.
[NOTE: This is the first of what I'm hoping are many postings from my students currently taking my class "Principles of Advertising" at the University of Georgia. This was contributed by Caitlyn Searles.]
