This billboard collects humid air (98% average humidity), then filters and supplies it to a spigot at its base, ready to be used by local residents who are woefully short of potable water.
It puts into action the appeal to innovative, forward-thinking applicants to this engineering program. It also brings a much-needed resource to residents.
In its dual-purposing of outdoor advertising, the way its use delivers the strategy, and in its wonderful boost to the quality of life of local residents, this installation really meets the bar.
