Here's a piece of out-of-home advertising that really gets the heart racing...
The sports-shoe manufacturer Asics set up a 60-foot video wall in the Columbus Circle subway station in New York City to see how close you can come to leading U.S. marathoner Ryan Hall's 4:46 average pace he sets over the course of the 26.2-mile race.
Reminiscent of other, similar kinetic out-of-home displays such as Volkswagen's efforts in its "Fun Theory" series, this shows how to pay off a brand message through action, not just reading. Lace 'em up and stretch out!
Tuesday, December 27, 2011
Friday, December 23, 2011
Living Well With Digital
Kip Voytek, partner with MDC, is a novel combination of geekazoid and humanist thinker while working with one of the largest marketing services agencies in the world. He's able to toss Emerson, Montaigne, and Shakespeare together with "The Matrix" and refs to Wikipedia.
His imaginative and energetic five-minute spin here about making your way in the digital world shows this eclecticism, and is fun(ny) to boot.
His imaginative and energetic five-minute spin here about making your way in the digital world shows this eclecticism, and is fun(ny) to boot.
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