Here's a piece of out-of-home advertising that really gets the heart racing...
The sports-shoe manufacturer Asics set up a 60-foot video wall in the Columbus Circle subway station in New York City to see how close you can come to leading U.S. marathoner Ryan Hall's 4:46 average pace he sets over the course of the 26.2-mile race.
Reminiscent of other, similar kinetic out-of-home displays such as Volkswagen's efforts in its "Fun Theory" series, this shows how to pay off a brand message through action, not just reading. Lace 'em up and stretch out!
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