As a social-media contest on the heels of its successful agency-conceived efforts, Volkswagen conducted a contest in which the rest of us were asked for ideas about how to make doing the right thing fun.It had already made taking the stairs and throwing away garbage fun, by using new technologies in new ways ("The World's Deepest Bin" ["garbage can" for you Americans]; "The Piano Staircase"; and "The Bottle Bank Arcade Machine"). Doing so suggests that doing "bad" isn't in our genes, but in our world.
Regular-guy Kevin Richardson sent in an idea about how to make obeying the speed limit fun, which has become known as "The Speed Camera Lottery."
Rather than a grumpy visit from an officer and a ticket for speeding, a speed camera photographs cars that do not exceed the speed limit. All owners are entered into a periodic lottery, with winners earning cash awards.
The Swedish National Society for Road Safety actually made this innovative idea a reality in Stockholm, Sweden.
Regular-guy Kevin Richardson sent in an idea about how to make obeying the speed limit fun, which has become known as "The Speed Camera Lottery."
Rather than a grumpy visit from an officer and a ticket for speeding, a speed camera photographs cars that do not exceed the speed limit. All owners are entered into a periodic lottery, with winners earning cash awards.
The Swedish National Society for Road Safety actually made this innovative idea a reality in Stockholm, Sweden.
