A recent piece in Ad Age notes how important it is to get digital developers (the guys who know all the technical ins-and-outs) to the concepting table with the copywriters, art directors, and creative directors.
Couldn't agree more (especially since I noted the same point in an earlier post.)
Monday, February 27, 2012
Monday, February 20, 2012
Shine a Light on Me
After a dearth of good creative work in really new media recently, along comes this notable effort from Sony Ericsson (try not to let the sugary-sweetness of the video recap get to you).
What makes it notable is that it isn't simply a slick, technical demonstration. It's also not yet another online game or competition (anyone else getting sick of these?).
Instead, it's wrapped within a general human need. How many of us are perked up in our day by someone touching bases with us, just to say hi and that they're thinking of us?
The creative team took this insight some great steps further. And demonstrating some specific capabilities of the phone to boot.
In recognizing the social basis of personal relationships, this exemplifies some great thinking right in line with really new media.
What makes it notable is that it isn't simply a slick, technical demonstration. It's also not yet another online game or competition (anyone else getting sick of these?).
Instead, it's wrapped within a general human need. How many of us are perked up in our day by someone touching bases with us, just to say hi and that they're thinking of us?
The creative team took this insight some great steps further. And demonstrating some specific capabilities of the phone to boot.
In recognizing the social basis of personal relationships, this exemplifies some great thinking right in line with really new media.
Subscribe to:
Posts (Atom)
