What's new?

It's been a bit quiet on the new media front. But, what I find almost as useful as tracking down projects that count in my book as "really new media" is reading claims of innovative digital which, on second look, aren't in my book very innovative.

Case in point is fashion retailer Burberry's. It's touted in the latest edition of the Creativity online newsletter as "where marketing, dreaming and digital meet."

But what's the result of this meeting? Streaming catwalks to people outside the show. Curating images people take of themselves wearing a trenchcoat. And so on.

Although portrayed in this piece as leaving the 156-year-old heritage of the company behind in this digital work, to my mind its age is displayed in both.