Really = truly. | Really New = current.
The heart of new media isn't the gadgets and code.
It's the thinking. The vision. And the seamless fit in what people already do.
Go somewhere else to read about gadgets and gee-whiz hardware.
For examples of great thinking and of envisioning new media, read on.

Search This Blog

Wednesday, April 17, 2013

What's Viral? Storytelling

After reading through earlier today the 2013 Viral Video Awards from Advertising Age, I discovered what they all have in common: what the article calls "great brand storytelling."

It's not enough to put any random thing on YouTube and cross your fingers.

Despite all the things that digital technologies can do, really new media depends on compelling stories that fit the brand and the audience.
Posted by at No comments:
Subscribe to: Posts (Atom)