How's It Look?

Envisioning furniture as it might look in your living room can be pretty tricky. Buying it because you think it might look good, then getting home to find out it doesn't, happens all too often.

IKEA's 2013 product catalog uses a number of digital technologies, but the use that caught my eye is how the catalog, a downloadable app and your mobile phone, tablet or computer combine to show you what a piece of IKEA furniture would look like in whichever room you want.

Unlike promotional uses of augmented reality technology in the past (GE's early effort comes to mind), this use of AR addresses the already existing need to get a good idea of how a piece of furniture might look. A nice example of really new media!