Really = truly. | Really New = current.
The heart of new media isn't the gadgets and code.
It's the thinking. The vision. And the seamless fit in what people already do.
Go somewhere else to read about gadgets and gee-whiz hardware.
For examples of great thinking and of envisioning new media, read on.

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Tuesday, January 5, 2010

Read 'em

Forget the typical industry books describing examples of new media in advertising. Check out instead either/both of these: Christina Spurgeon, Advertising and New Media (New York: Routledge, 2008), and Andrew McStay, Digital Advertising (New York: Palgrave, 2010).

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