Popular auction website eBay may be what you think of when considering a gift for a friend. But how about eBay to ask other friends to help you pay for it?Facebook has recently partnered with eBay to allow users to share in the cost of buying an item from the fixed-price gift section. Using Facebook Connect, users can form groups, wait for enough money to be pooled between the friends within the group and, when the item’s value is reached, the gift will be mailed to the recipient.
As a great way to save money and to connect with friends, this innovation will change the way people buy gifts. As more and more big name companies jump on the social media bandwagon, eBay has found a new way in to the social-media market.
By linking friends, websites, and online shopping in a way never before seen or possible, Facebook and eBay have created a great example of really new media.
[Contributed by Paige Garson]
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