How often are campaigns and promotions thought about as linking a separate "virtual" with a separate "reality"?
A number of recent efforts highlight how limiting this is.
Another recent effort that doesn't simply make a "virtual" anything, but instead maps the "real" onto/within the "virtual" is the mixed-media project/proposal "110 Stories," pitched through Kickstarter by Brian August.
By visually reproducing a view of the absent World Trade Center towers to anyone looking at Ground Zero through an iPhone, it not only helps people see/remember what once was at that site, it helps them share that experience with others.
Just as the virtual makes tangible what once was real, the real provides the impetus and substance for the virtual.
These and other efforts are remaking what we mean by "digital."
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