Yet another technology looking for a use

Leave it to the Aussies to extend (in this case) the social-media practice of trending (back) into the real world of people, bodies, and face-to-face discussion in one big, giant buzzing visualization.
Clemenger BBDO Sydney describes its project as "Mimeisthai - the world's first spoken-word trending engine."
Drop those smart phones, and forget texting, tweeting, etc. A series of mics throughout the auditorium picked up and digitized snips of f2f discussions, then crunched them into a visual representation of topics in conversation that were trending.
Like other examples noted here previously, it represents a great potential--if only now someone figured out a compelling use beyond a roomful of tech-nerds.

Ignore the Cheesy Campaign Name

Forget the "Emart Sunny Sale" campaign. But pay attention to how it connects the medium (in this case QR codes) to the time as well as the place in which users encounter them.

The QR code can only be scanned during certain times of the day.

It's some great thinking that takes this technology and adds relevance.

Thinking the Future iPhone

Really new media need to be thought. It's not enough to simply invent a cool device then wait for someone to figure out what to do with it.

For example, pair the current craze for holograms (think augmented reality) with the craze for the iPhone.

What do you get?

Some pretty cool ideas about what could be.