Leave it to the Aussies to extend (in this case) the social-media practice of trending (back) into the real world of people, bodies, and face-to-face discussion in one big, giant buzzing visualization.
Clemenger BBDO Sydney describes its project as "Mimeisthai - the world's first spoken-word trending engine."
Drop those smart phones, and forget texting, tweeting, etc. A series of mics throughout the auditorium picked up and digitized snips of f2f discussions, then crunched them into a visual representation of topics in conversation that were trending.
Like other examples noted here previously, it represents a great potential--if only now someone figured out a compelling use beyond a roomful of tech-nerds.
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