Old Time Media are New Again

Remember flip books, where a slightly different picture on each page, when each is flipped through in fast sequence, create the illusion of an animated scene? Honda used this a few years ago to good effect for its Fit model, which was small. It made a little flip book that created a 360-degree view of the car.

This goes one step further, making a flip book for the digital age. As Creative Review notes, scenes from the Nippon motor-car rally in Japan were animated via a flipbook of images on a Facebook page. Sure, you need to click fast--and on a fast connection--to get the illusion of motion.

But it's an inventive way to make old media new again.