Just when I thought that any significant efforts at really new media went the way of 2009, along came this.It only took this long for a company to try to integrate Facebook (and the activity of sharing) with retailing. Clothing maker Diesel gives it a go in this instance with its Diesel Cam.
Watch the video explanation, and you'll see what I mean about this being wholly UNintegrated with everyday life. Put on your garb, run out in your stocking feet, log in to your Facebook account in a dumpy looking kiosk (who's watching your purse/wallet still in the dressing room?) using an equally dumpy touch on-screen "keyboard," then pose. (And do you like that funky 1980s Euro-synth soundtrack? Shades of Abba!)
A fine example of asking much too much of people. Pitch this effort in the trash, and reset.
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