How to tackle the perennial (and important) issue of condom use, for all the reasons we know?Two Danish digitally inclined designers Peter Ammentorp and Nicolai Villads and interactive designer Raul Montenegro came up with an idea for an on-spec iPhone app to promote Durex condoms.
Rather than irritate its way into a user's consciousness through repetition, it mimics the daily routine of baby care--and the implications of unprotected relations--in a way no conventional ad can do. How do you get the app? Their idea is to gently rub "face to face" two iPhones, then let Bluetooth do the transfer.
Because of the way it brings to everyday life the realities of baby care (and in a fun, jokey way), it's a super example of innovative new media thinking.
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