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The heart of new media isn't the gadgets and code.
It's the thinking. The vision. And the seamless fit in what people already do.
Go somewhere else to read about gadgets and gee-whiz hardware.
For examples of great thinking and of envisioning new media, read on.

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Friday, April 8, 2011

Drive More Efficiently With Your Phone

With gas prices quickly approaching four dollars and automobiles still remaining people’s number one means of transportation, everyone could use a break with the escalating costs.

The good news is every driver can now be aware of how much gas they use. The Drivegain app for smartphones educates drivers on their driving habits in a manner that can improve fuel efficiency, which in turn decreases carbon dioxide emissions. It helps drivers change how they drive to save them money and become more environmentally aware.

Connect your phone to your car's IT system, set your phone in a holder on the dashboard, and it tells you all you need to know. The app can be personalized to specific cars, and go so far as to explain which gear you should be in if your car is manual to whether your cruise speed is ideal.

Being knowledgeable about how to save fuel can save drivers money and will essentially save toxic amounts of carbon dioxide from being transmitted into the atmosphere. As a description of the app puts it, “United States drivers could ultimately save up to two hundred dollars a year and reduce CO2 emissions by 66kg by abiding by the apps responses.”

Drivegain fits the category of really new media because it, once set up, it allows drivers to be more conscience and proactive towards a task we all participate in.

[Contributed by Gabriella Callaway]

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