Each of four teams had a celebrity leader whose job was to motivate their followers on Twitter to participate. The more tweets a team received, the more gas they were allocated. The objective was to fuel the car until it arrived in Dallas, Texas where this year’s Super Bowl was held.
Overall, the campaign generated more than 150,000 tweets from 21,000 users. And it raised more than $120,000 for charity, reports BenzInsider.com.
Who ever knew that tweeting could create so much energy?
[Contributed by Courtney Brennaman]
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