Really = truly. | Really New = current.
The heart of new media isn't the gadgets and code.
It's the thinking. The vision. And the seamless fit in what people already do.
Go somewhere else to read about gadgets and gee-whiz hardware.
For examples of great thinking and of envisioning new media, read on.

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Thursday, December 3, 2009

The Future is Here - And Has Yet To Appear


It seems only appropriate for the first entry to be an example of new media that has yet to actually be made.

Together with Liza Behles (a colleague of his at a portfolio school), Andy Pearson (a former student of mine—I wish I could take credit for helping him get to this point!) envisioned a visionary merging of Twitter, outdoor, and GPS in real time to calculate, share, and publicize savings from fuel efficiency of the Prius. Award-winning effort, to boot. Andy's now a senior interactive copywriter with CP+B.

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