
It seems only appropriate for the first entry to be an example of new media that has yet to actually be made.
Together with Liza Behles (a colleague of his at a portfolio school), Andy Pearson (a former student of mine—I wish I could take credit for helping him get to this point!) envisioned a visionary merging of Twitter, outdoor, and GPS in real time to calculate, share, and publicize savings from fuel efficiency of the Prius. Award-winning effort, to boot. Andy's now a senior interactive copywriter with CP+B.
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