A clothing retailer has cooked up an online promotion, in which you can "virtually" try on clothes to find that perfect look. Use your webcam; augmented reality (AR) software takes over from there. See specific clothes on your screen image, post you and your tried-on clothes to Facebook, or save as an image to your computer. (As you can see, I'm still trying to squeeze into that little gray number.)
It's a bit cheesy (the soundtrack used for the explanation video is a stock pick from iMovie--or at least sounds like it). And the implementation is clunky. But the idea is a great fit of the activity (try on, ask friends if they think it looks good on you) into an online counterpart.
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